Know which claims on your label the research actually backs.
We read the health claims on your label and website, look up the published research behind each one, and give you a plain report card: which claims are well supported, which are shaky, and wording that matches the evidence. Then we keep it current as new studies come out.
Documentation for your own claim review. Not legal advice.
Three steps, one living file per product line
We collect your claims
Every health or performance claim on your label, product pages, and marketplace listings, copied word for word with the date and source.
We check the research
We search PubMed for human trials and meta-analyses, verify every citation, and note dose, population, study design, and funding for each source.
You get a graded file
Each claim gets two grades: as worded, and as an evidence-matched rewording. A short "fix this week" list tops the file, and it refreshes as new studies publish.
What a graded file looks like
Grades from our evidence file on Nexora Creatine Gummies. Nexora is under common ownership with LabelBacked and is shown as a sample of our work.
| Claim on the label | As worded | Evidence-matched rewording | Reworded |
|---|---|---|---|
| INCREASED PERFORMANCE | A at 5 g D at 1 g | Strength and power in short, high-intensity exercise, at 5 g daily with training | A |
| FATIGUE REMEDY | C | Renamed "work capacity": more work per session across repeated efforts | A |
| RECOVERY | D | Reframed as "energy between efforts"; soreness language dropped | A |
| IMPROVED HYDRATION | D | Recommended: remove. If kept, describe water drawn into muscle cells only | B or remove |
| Builds Muscle | D | Lean-mass gains with resistance training, 5 g product only | B |
| Pre Workout | C | Daily use at any consistent time; benefits build over 3 to 4 weeks | A |
Monthly, per product line. Cancel anytime.
- Up to 10 claims
- Quarterly evidence refresh
- Email summary of changes
- Up to 25 claims
- Monthly evidence refresh
- New-study alerts on your claims
- Unlimited claims
- Monthly evidence refresh
- Pre-launch check on new claim copy
- Quarterly review call
Billed monthly. Cancellation takes effect at the end of the current billing period.
Get a free one-page sample
Send us one product. We'll grade three of its public claims against published research and email you a one-page report with a short "fix this week" list and evidence-matched wording.
We use only your public label and website. We'll email you the report and won't add you to a newsletter.
Questions brands ask
Is this legal advice?
No. LabelBacked provides research documentation to support your own claim review. We are not a law firm, and our grades are not a legal opinion or an FDA or FTC determination. Please have your counsel review final claims.
What standard do you grade against?
We grade each claim against the published human evidence, with emphasis on randomized controlled trials and meta-analyses at the dose and population your label implies. That mirrors the "competent and reliable scientific evidence" language in the FTC's 2022 Health Products Compliance Guidance, but a grade is our assessment of the research, not a regulatory finding.
Why two grades per claim?
The first grade is for the claim exactly as you wrote it. The second is for a rewording we suggest that says what the studies actually measured. Most weak claims are fixable with wording rather than a formula change.
Why a subscription instead of a one-time report?
Research keeps publishing and your copy keeps changing. Each refresh re-checks your claims against new studies, flags anything that strengthens or weakens a grade, and covers new claims you add.
What do you need from us?
For the free sample, just a product URL. For a subscription, a list of the pages and listings you want covered, plus any internal studies you'd like included in the file.
Do you guarantee our claims will pass a regulator or a challenge?
No. We document the evidence as carefully as we can, but no one can guarantee how a regulator, court, or competitor will view a claim. You decide what goes on your label.
Who's behind LabelBacked?
LabelBacked is under common ownership with Nexora, a creatine supplement brand. To keep things clean, we don't prepare files for creatine brands.